Rising Disposable Incomes and Sustainability Trends Transform the Women’s Innerwear Industry
The women's innerwear market has seen robust growth over the past few years. Increasing awareness about personal hygiene, rising disposable incomes, and a shift towards premium and fashionable innerwear are some of the key factors propelling the market. Additionally, the influence of social media and fashion influencers has significantly impacted consumer purchasing decisions, driving demand for trendy and high-quality innerwear.
The Women Innerwear Market Size in 2023 was $12.98 billion (USD billion). By 2032, the women's innerwear market is projected to have grown from 13.45 billion USD in 2024 to 17.97 billion USD. Over the forecast period (2024 - 2032), the women's innerwear market is predicted to develop at a compound annual growth rate of about 3.68%.
Key Market Trends

